The first Green Goods branded retail location opened yesterday in Scranton, offering customers cannabis products from Vireo and other state-licensed manufacturers. The Company plans to open a second Green Goods location in Bethlehem, and the third location in Stroudsburg, pending regulatory approval.
According to a press release, Vireo Health intends on launching all-new dispensaries and renovating existing ones under the Green Goods banner.
“Green Goods represents the next evolution of Vireo’s commitment to providing a best-in-class personalized customer experience,” said Kyle Kingsley, M.D. Founder and CEO of Vireo. “The design of Green Goods provides a safe, welcoming environment for all customers featuring on-site pharmacists and a ‘knowledge bar’ for those interested in learning more about cannabis.”
The Green Goods experience will extend to the community-at-large and to the digital sphere. Building on the Company’s commitment to social responsibility, Green Goods dispensaries will serve as a hub for community programs, educational events, and advocacy. Moreover, a new eCommerce platform will soon be launched to complement the in-store experience by offering convenient pick-up and home delivery options, where permitted by regulations.
“The Green Goods brand represents Vireo’s dedication to patients, plant-based medicine, and the planet,” said Harris Rabin, Chief Marketing Officer of Vireo. “Cannabis offers customers a more natural alternative and so we created Green Goods to embody that connection to nature and transform how we interact with our patients, communities, and employees.”
In addition to the announcement of Green Goods, earlier this month, Vireo announced the launch of 1937 Cannabis, a new brand of professional-grade cannabis-based products. 1937 Cannabis represents the Company’s first launch of a new cannabis brand and first time offering dry flower.
The brand name, 1937, is a reference to The Marihuana Tax Act of 1937, federal legislation designed to prohibit cannabis use. According to the release, the 1937 brand proudly stands for social justice and equality for all.
“I am so excited for 1937,” said Dr. Paloma Lehfeldt, Medical Science and Patient Liaison for Vireo Health. “It is standing on the right side of the wrong of prohibition. We’re really bringing history back. We are really educating people about ‘Why is this illegal?’ ‘Why is this schedule one?’”
Paloma expressed her enthusiasm for the product launch in a podcast with Dispense Magazine which will be available online this weekend. In the podcast, she reviews the history of cannabis as medicine, as well as prohibition and the science removing the stigma.
The 1937 Cannabis product line features dry flower and will expand to include concentrates later this year. “By expanding our product lines to include dry flower, we are increasing access and affordability,” said CEO Kingsley, “while providing our customers – both cannabis connoisseurs and medical patients alike – with new choices and opportunities to discover which products best meet their individual needs.”
1937 Cannabis (www.1937cannabis.com) is now available in dispensaries throughout Pennsylvania and Maryland and features legendary strains such as ‘Bubba Kush’ and ‘Sweet Cheese’ that are handpicked and hand-packaged to assure only the best flower is utilized. The flower is cured for extended time periods to create a smoother taste, enhanced terpene profile, and deeper aromatics. 1937 Cannabis is 100% pesticide-free and sold in premium, airtight glass jars.
The Company plans to expand the 1937 Cannabis product line in Pennsylvania and Maryland and to make it available in other state-based markets in which Vireo is licensed to operate.